Tottenham Hotspur May Land the Biggest Stadium Naming Right Deal in History With Amazon

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Premier League club Tottenham Hotspur may land the biggest stadium naming right deal in history for its newly constructed one billion pound state of the art multiples stadium.

The chairman of the North London club Daniel Levy is hoping that his long search for a naming right deal for the stadium would come to an end with a mouthwatering deal from Amazon.

Recall that the Tottenham Hotspur stadium which was formally known as White Hart Lane was closed and demolished after the 2016-2017 football season.

The club moved to the Wembley Stadium where they played the 2017-2018 and 2018-2019 seasons while the rebuilding of the stadium was ongoing.

The one billion dollars stadium was completed in 2019, hence, the club moved into it for the 2019-2020 football season which has been interrupted with 9 matches left to play due to the coronavirus pandemic.

After the completion of the stadium, Levy placed £250 million naming right price tag for the stunning stadium which will run for a period of 10 years. The money is expected to be split into £25million a year over a decade.

Such a proposition has been regarded as ambitious because no stadium in the world has such a lucrative deal in the history of stadium naming right.

Tottenham Hotspur Stadium Dream Almost a Reality

Tottenham Hotspur Stadium in London
Tottenham Hotspur Stadium in London

However, based on viral reports, it is looking more likely Amazon which is the most valuable company in the world is ready to seal the deal with the club.

Amazon is worth £1.1trillion before the coronavirus pandemic started. Hence, paying Tottenham £25million a year just to have Amazon-branded football stadium in the Premier League should be a no stress on the company’s finances.

Besides football, the stadium is built in such a way that it can host other events like boxing bouts, live concerts, NFL matches and many others. So, Amazon may have a lot to gain from the deal.

But the coronavirus pandemic has already stressed out a lot of companies, forcing them to look for ways to cut cost as drastically as possible.

However, if the deal manages to scale through, Tottenham Hotspur will overtake Manchester City whose its Etihad stadium naming right is valued at £18.23 million per year. The city is closely followed by another Premier League club Manchester United’s Old Trafford valued at £16.93 million per year.