American fast food restaurant chain, KFC earlier threatened to take legal action against French Football Federation (FFF) due to the stance of Kylian Mbappe. But the company has given it a second thought.
Earlier today, September 21, 2022, KFC said it would sue the FFF after Kylian Mbappe declined to endorse the fast-food company during the ongoing international break.
After Mbappe declined to take part in a promotional campaign, KFC threatened to terminate its sponsorship of the French national team.
The French Football Federation or the player can be the target of legal action, according to Alain Beral, vice president of KFC France, who stated this to the Sports Business Club website.
“KFC promised to pay so that we may see what we are paying for to help the French Football Federation, which needs money”, KFC France’s vice president, Alain Beral, told Sports Business Club.
“He is dedicated to the Federation and wants to create a collective image with at least four other players every time. Once we stop paying, that will be it.
“There is no doubt that the contract was not respected, therefore we will be watching this very attentively.”
KFC will not sue France or Kylian Mbappe
KFC France has retracted statements made by KFC France’s vice president, Alain Beral that the fast food company may file a lawsuit against FFF because striker Kylian Mbappe declined to participate in some of the French national team’s sponsorship obligations.
KFC France clarified that Beral’s remarks did not represent the opinion of the organization.
“KFC France expresses remorse for the remarks made yesterday and made public this morning”, the company’s statement read.
“These are personal thoughts and in no way represent the company’s viewpoint.
“Alain Beral did not speak on behalf of KFC France; rather, he said so in the course of a private discussion at an occasion about his duties as the president of the National Basketball League.”
The announcement came after the FFF confirmed that they would review their image-rights agreements with the team, clearly caving in to Mbappe’s demands.
The forward and the French football authorities have been at odds over the matter for a long time.
KFC has long taken great pride in its relationship with the FFF. KFC France has complete faith that the FFF will be able to satisfy the needs of all of its partners and athletes, including Kylian Mbappe, whose fans are among the most ardent in France.
Mbappe had declined to take part in a Tuesday team picture session and sponsor events because he did not want to promote some corporations, such as fast food restaurants and gambling businesses, that had contracts with the national team.
When France plays Austria and Denmark in the Nations League the September, the Paris Saint-Germain forward will try to put the off-field turmoil behind him and concentrate on the business on the pitch.