Serie A side Genoa have partnered with WWE legend The Undertaker to unveil the club’s first-ever black kit.
The iconic wrestler’s involvement is part of the club’s innovative ‘The Golden Dark Side of Genoa’ campaign, celebrating the city’s rich cultural diversity.
Genoa’s new third kit marks a significant departure from tradition, as it’s the first time the team has donned black.
The sleek design features gold trim, paying homage to the city’s vibrant heritage. This bold move aims to reinvigorate the team’s image and appeal to a broader fan base.
The Undertaker’s Dramatic Entrance Doning Genoa’s New Third Kit
The legendary wrestler’s appearance in a teaser video and striking imagery on Genoa’s social media platforms has generated significant buzz.
Interestingly, Undertaker’s signature slow walk, reminiscent of his WWE days, adds an air of grandeur to the kit launch.
The club praised The Undertaker, saying, “A lifetime on the ring before well-earned retirement, with a couple of electrifying comebacks… The aura of a hero, both for these and past generations, rests on shoulders that speak for themselves.”
This glowing endorsement highlights The Undertaker’s enduring legacy and his ability to transcend beyond wrestling.
The Undertaker’s Football Foray
This isn’t The Hall Of Fame’s first venture into football. Earlier this year, The Undertaker presented the championship trophy at the Saudi Pro League finale, featuring Cristiano Ronaldo’s Al Nassr and Al Hilal.
More interestingly, The Undertaker’s involvement in football has sparked interest among WWE fans, introducing them to the beautiful game.
Meanwhile, Genoa have a history of partnering with high-profile figures to showcase their kits.
Superstar Rita Ora modeled the club’s 130-year anniversary shirt last year, while Mario Balotelli has also represented the team’s black kit this season.
These collaborations demonstrate Genoa’s commitment to innovative marketing and attracting global attention.
Genoa’s Struggle In The Serie A
The Italian team currently sit in 17th place in the Serie A table, just two points off the bottom.
Fans hope the new kit will bring a much-needed boost. With The Undertaker on board, Genoa aims to tap into his legendary status and inspire the team to climb the rankings.
Meanwhile, Sports marketing expert, John Smith, commented on Genoa’s partnership with The Undertaker, saying : “Genoa’s partnership with The Undertaker is a genius move.”
“It combines the worlds of football and WWE, creating a unique opportunity for cross-promotion. This collaboration has the potential to increase Genoa’s global visibility and attract new fans.”
Meet The Undertaker
Mark Calaway, known as The Undertaker has left an indelible mark on the world of professional wrestling.
With a career spanning over 33 years, this iconic wrestler has achieved unparalleled success and cemented his status as one of the greatest of all time.
Throughout his illustrious career, The Undertaker has claimed numerous championships, including seven WWF/WWE Championships, six WWF/WWE Tag Team Championships, and one WWF/WWE Hardcore Championship.
His dominance extended beyond WWE, as he also held the USWA Unified World Heavyweight Championship and USWA Texas Heavyweight Championship.
WRESTLEMANIA Undefeated Streak
One of The Undertaker’s most impressive achievements is his undefeated streak at WrestleMania, standing at 21-0 from 1990 to 2013.
This remarkable record solidified his position as a WrestleMania legend, competing in a record 25 matches.
Additionally, The Undertaker’s accolades extend beyond championships. He emerged victorious in the 2007 Royal Rumble and won the 1991 Survivor Series tournament.
His contributions to the sport have been recognized with his induction into the WWF/WWE Hall of Fame (Class of 2020) and the Wrestling Observer Newsletter (WON) Hall of Fame.He retired in 2020 after 33 years of wrestling.
What’s next?
Fans will be watching closely to see if the new kit brings a change in fortune. Genoa returns to action after the international break, hosting Cagliari at home.
