Tottenham Hotspur Are In Talks With Google Over Naming Rights Of Their Stadium


Tottenham Hotspur are trying to reach an agreement with technology giants Google over naming rights for their £1 billion state-of-the-art stadium.

Tottenham Hotspur Are In Talks With Google Over Naming Rights Of Their Stadium

Club chairman Daniel Levy has been looking for a suitable sponsor for the Tottenham Hotspur Stadium ever since the stadium finally opened in April 2019 after years of building.

Levy stated that the Premier League team was searching for a naming-rights agreement that involved the “appropriate brand, on the right money,” but up until recently, no such sponsor had materialized.

Although no dollar amount is given in the report, The Athletic claimed that Google, one of the most valuable firms in the world, had spoken to Spurs about a prospective sale.

Levy reportedly wants to be paid roughly £400 million for the name rights to the Tottenham Hotspur Stadium, according to reports that surfaced back in February.

The Daily Mail also stated that Tottenham is mulling a ‘audacious’ bid to host the Super Bowl in 2026, which supports this assertion.

There is undoubtedly a lot of commercial appeal for the stadium.

It recently hosted important events like concerts, an NFL game between the New York Giants and Green Bay Packers, and Anthony Joshua’s fight with Oleksandr Usyk in the heavyweight division.

Chairman Levy stated that the club’s transfer to their new stadium would help them reach a higher level internationally when the facility was first unveiled in 2019.

“It is Tottenham’s time to shine now,” he told the London Evening Standard. “We are the largest employer and economic driver in north Tottenham and we are making an unprecedented private sector investment of nearly £1bn in the area. We need to see all of this capitalized upon by both the public and private sectors.

“Our stadium scheme and the other developments alongside have been acknowledged as the single most important scheme with the ability to kickstart regeneration. We have just delivered our 1,000th job alongside the scheme. This was once a largely forgotten borough of London but we are starting to see investment coming into the surrounding transport infrastructure.”

He added: “Our new stadium, with the Premier League and NFL, plus tourist attractions at the new stadium like the Skywalk and the Tottenham Experience, will bring visitors every day of the year and be viewed by millions around the world.”

Tottenham Hotspur Are In Talks With Google Over Naming Rights Of Their Stadium

“We have been competing against teams with matchday revenues that far outstrip ours and a restricted capacity that has meant our growing fanbase has not been able to get to games. The new stadium will take us to another level globally.”

Tottenham Stadium

Tottenham Hotspur’s stadium has taken the place of the team’s former home, White Hart Lane, in north London.

It is the third-largest football stadium in England and the biggest club venue in London, with 62,850 seats.

Since it opened in 2019, Tottenham Hotspurs has had the best stadium in England.

However, Old Trafford and Wembly are a few miles ahead in terms of size, therefore it is not the largest.

Note that Anfield was recognized as having the finest stadium atmosphere in 2021. The new Tottenham stadium is also expected to hire more people after Google takes over the naming rights.


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