Liverpool is considering a £70 million cryptocurrency shirt sponsorship deal, according to Ornstein.


Liverpool is negotiating a deal that would make them the first Premier League club to have a cryptocurrency corporation as their principal jersey sponsor.

After being the club’s principal shirt sponsor since 2010, their £40 million-a-year arrangement with Standard Chartered is due to expire at the end of the season. Liverpool is now searching for a deal worth more than £40 million per season, and the company is considering “channeling its resources elsewhere.”

There’s an update that says “discussions about extending their cooperation are still ongoing,” but the Reds are also “talking to corporations from areas such as electronics, media, and tourism.”

Companies from the cryptocurrency sector are among them, with Liverpool speaking with a ‘crypto exchange firm-a platform to purchase and sell cryptocurrencies.’

They would not be the first Premier League club to ink a deal with a cryptocurrency company, but they would be the first to have one as their primary jersey sponsor, which is likely to be a divisive decision.

The Merseysiders are “desperate to compete financially with other elite clubs and maximize their commercial arrangements,” with a prospective deal worth “more than £70 million over two seasons.”

Ornstein continues by explaining why a merger would be difficult.

‘Cryptocurrency can be purchased and sold on exchanges for a profit or loss. In the meantime, Jurgen Klopp’s substitutions in Liverpool’s 2-0 win against Everton on Sunday helped the Reds keep pace with Manchester City. When Luis Diaz and Divock Origi entered the field in the Merseyside derby, they changed the game. The latter assisted on Andy Robertson’s first goal before scoring Liverpool’s second.

“The table situation is clear for us; it’s not news,” Klopp said, “but if you want to win the game, you have to change things.”

“Did it take courage?” We attempted to alter the game in the protection department as well; Anthony (Gordon) was on his bike a handful of times, but we couldn’t leave Joel alone all the time. We encouraged Trent (Alexander-Arnold) to play from a deeper position, and we wanted Fab (Fabinho) to play on that side as well, so we understood where the threat was coming from, but we couldn’t always protect it in the first place.

“You can’t win a football game if you don’t take risks in football.” It was evident that we could improve from the first half, and we did, which is why everything turned out well.


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