DAZN have signed a three-year deal with Bundesliga International which is set to commence with the 2023 German Supercup.
DAZN has now secured the rights to broadcast all Bundesliga and Bundesliga 2 matches in Canada.
Football is currently the fastest-growing sports in Canada following the national team participation in its second FIFA World Cup last year.
DAZN will be the Bundesliga and Bundesliga 2’s official broadcasting partner in Canada from the start of the 2023/2024 season.
This is set to happen after the global sports streaming service company agreed a three-year deal with Bundesliga international.
The global streaming service took to their Instagram page to inform their fans and Canadian about the new development.
DAZN wrote: “From the start of the 2023-24 season, @DAZN_CA will be the Bundesliga and Bundesliga 2’s official broadcasting partner in Canada 🇩🇪⚽️”
The said deal, which includes the top two divisions of German football, as well as the German Supercup and the all-important relegation play-off matches each season, covers both English and French language broadcasts.
DAZN will also cover local broadcast sponsorship and advertising rights, and will run until the conclusion of the 2025-26 season, where Canada will then host the 2026 FIFA World Cup, alongside the USA and Mexico.
DAZN will next season showcase all the twists and turns of the Bundesliga and Bundesliga 2 throughout the campaign.
The streaming service also has the rights to broadcast all matches, as well as access to a wide range of shoulder programming.
Bundesliga Chief Marketing Officer, Peer Naubert confirmed this saying: “Football is booming in Canada.”
“After the national team made only its second ever FIFA World Cup appearance last year, the country now looks forward to hosting the next edition. It is no wonder football is Canada’s fastest-growing sport.”
“The appetite for the Bundesliga is just as strong, and research highlights that we are the fastest growing league international league in Canada since 2020.”
“Our history as the home of North American talent, coupled with working with a worldwide powerhouse broadcaster like DAZN, we are excited to see how German football can inspire the next generation of players and fans.”
Norm Lem, SVP, DAZN Canada SVP also added: “We are thrilled to partner with the Bundesliga for the next three years, cementing DAZN’s place as the destination for football fans in Canada.“
“The Bundesliga is one of the premier competitions in world football featuring a host of stars including one of Canada’s favourite sons Alphonso Davies.“
“We have some incredibly exciting plans in place as part of the deal moving forward and we cannot wait to share them.”
DAZN
DAZN is an international sports streaming service that is owned by DAZN Group, which is majorly owned by Access Industries.
DAZN Group started it’s operations in 2016 under the ownership of Perform Group, anchored by its purchase of global media rights to Japan’s J.League football.
They launched in Austria, Germany, and Switzerland on 10 August 2016, followed by Japan on 23 August 2016.
DAZN’s service expanded to Canada in 2017 (with a focus on streaming rights to the National Football League).
The global streaming service expanded into the United States in 2018 after hiring former ESPN president John Skipper.
DAZN also made focus on boxing, including major broadcast agreements with promoter Eddie Hearn and Mexican boxer Canelo Álvarez.
