Bayern Munich Tops Europe For Bestselling Jersey Sales In 2021

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Bayern Munich sold more team jersey than any other team in Europe in 2021.

Bayern Munich Tops Europe For Bestselling Jersey Sales In 2021
Bayern Munich Tops Europe For Bestselling Jersey Sales In 2021

Bayern Munich sold more kits than any other European football club in 2021, according to a new report from Bild.

Bayern Munich sold a total of 3.25 million shirts in the calendar year, according to FIFA-certified marketing agency “Euromerica Sport Marketing.”

Bayern ended ahead of Real Madrid in La Liga, with 3.05 million shirts sold, and Liverpool in third place with 2.45 million.

Intriguingly, Borussia Dortmund was also in the top ten for kit sales, surpassing even Paris-Saint-Germain, which sold 1.18 million to Dortmund’s 1.22 million.


This is even after Lionel Messi was signed by PSG from Barcelona during the summer transfer window.

Bayern Munich is the best-selling team in Europe for a reason. It’s not only that Adidas has released three fantastic uniforms this season, including a special edition Oktoberfest kit for Bayern.

It also has to do with the fact that Bayern has a longer average duration of time spent at the club per player for “flocking’s” sake (i.e. names and numbers on the back of the jerseys).

Bayern Munich Tops Europe For Bestselling Jersey Sales In 2021

For what it’s worth, this is usually a fair indicator of whether or not someone wants a name and number on the back of their uniform rather than just “FC Bayern Munchen” on the back.

Per a betting portal called, Bayern has the most devoted players when it comes to average time spent at the club.

You’d immediately think of Manuel Neuer, Thomas Muller, Robert Lewandowski, and David Alaba, Jerome Boateng, and Javi Martinez, at least for the 2020/21 season before they went.

According to a survey conducted by Wedbureaus, Bayern players spend an average of 56.1 months at the club, with Muller and Neuer having the longest tenures among the current first team group.

If you want to call it that, Borussia Monchengladbach is second in the Bundesliga in terms of player loyalty, with an average tenure of 48.6 months.

Dortmund’s average duration is 32.2 months, which makes the fact that they’re still in the top 10 for kit sales all the more amazing.

Union Berlin has the highest turnover rate, with an average stay at Die Eisernen of 21.4 months.

Top Ten Best Selling Jerseys In Europe

The top ten most popular football jerseys in Europe have been revealed, and the top seller is a bit of a surprise.

Bayern Munich has led the list for 2021, despite Lionel Messi’s marquee move to Paris Saint-Germain and Cristiano Ronaldo’s blockbuster Manchester United switch.

According to a survey conducted by Euromerica Sport Marketing, the German club sold 3.25 million jerseys from January to December 2021, 200,000 more than any other club. Real Madrid was the second-highest seller in Europe, with 3.05 million shirts sold.

Four Premier League clubs made the top ten, with Liverpool winning the title of best-selling English team ahead of Manchester United, Chelsea, and Man City. The Reds were ranked third overall, with Manchester United in fourth place.

In other rankings, Juventus made the cut as the only Italian team in the top 10, coming in fifth place – likely due to Ronaldo’s presence for the majority of the season.

PSG’s poor position is the biggest surprise on this list. Despite signing Messi, the Parisians are in tenth place and have only sold 1.18 million shirts.

Here’s the complete list of the top ten:

1. Bayern Munich – 3.25m
2. Real Madrid – 3.05m
3. Liverpool – 2.45m
4. Manchester United – 1.95m
5. Juventus – 1.42m
6. Barcelona – 1.34m
7. Chelsea – 1.31m
8. Borussia Dortmund – 1.22m
9. Paris Saint-Germain – 1.18m
10. Manchester City – 1.08m

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