FC Barcelona is set to sell the naming right of its stadium, Nou Camp, for the first time since the stadium was established in 1957. The money that will be generated from the sales would be used in the fight against the dreaded COVID-19 which has been ravishing the world since December 2019.
The Spanish La Liga giant has announced that Barca Foundation has been given the obligation of getting a sponsor that would be willing to pay for the naming right of the stadium within the next few weeks.
The naming right, when approved, would take effect from the beginning of the 2020-2021 season and it is expected to last throughout the season. Once approved, the stadium would not be known as Nou Camp for a season.
The country is among the top 4 countries in the world with the highest number of COVID-19 related deaths.
“For this reason, in the next few weeks, the Barça Foundation, through the Club’s Commercial Area, will begin the process of finding a sponsor who wishes to acquire the title rights to Camp Nou for a season with the proceeds going to finance research projects and other projects involved in the battle against the effects of COVID-19, both at a local and international level”, the club website wrote.
“Barça are ceding those rights for a name to be put to Camp Nou for the very first time as the title rights are a commercial option that has never been exploited before.”
“FC Barcelona and the Barca Foundation consider it a necessity that at this time of humanitarian crisis, the institution should use all its resources to fight against the coronavirus pandemic and its consequences.”