Barcelona is on the verge of announcing a new sponsor for the highest figure in international football

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Barcelona is in a difficult financial and sporting situation, but the club’s brand remains strong. They continue to be an appealing prospect for large firms who want to be connected with them as the sporting club with the most social media followers on the planet (including Twitter, Facebook, Instagram, and other platforms).

Barcelona is on the verge of announcing a new sponsor for the highest figure in international football

The present scenario at Barça is that their two most important jersey sponsorship deals, with Rakuten and Beko, will expire in six months.

They do, however, have many proposals on the table, one of which would be the largest in the history of the football industry, to take over the sponsorship of their kit next season.

The club is currently evaluating the offers to determine which one to select, given that some of these companies operate in the same market: cryptocurrencies.


VeganNation is also in talks with the team, according to ARA. Joan Laporta has met with their CEO Isaac Thomas in person. Representatives from Polkadot and Spotify also met with Barça.

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VeganNation Services LTD is a publicly traded business on the OTC market in the United States.

VeganNation’s objective is to build a sustainable worldwide community, which is why it has established its own money, VeganCoin.

GreenCoin is regarded as the first ‘token’ towards the development of a new green economy. More than one billion people use the digital wallet almost solely through their smartphones around the world.

VeganNation aspires to set a global example through its “marriage” with FC Barcelona, forming the first community or consortium of athletes and teams committed to a greener, more sustainable world.

FC Barcelona has accepted VeganNation’s offer to become the club’s major sponsor for the next few years. Rakuten and Beko’s offer for the front of the shirt, the sleeve, and the training clothing would be significantly greater.

But there’s more: VeganNation has also offered FC Barcelona with a second option: a joint venture between Tencent and FC Barcelona, the world’s largest technological business, which wants to offer its services to this rapidly developing community.

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Tencent, which is worth more than $500 million, is interested in partnering with FC Barcelona on several areas of commerce, particularly in an emerging market segment known as the Metaverse, through one of its subsidiaries. It’s all about bringing virtual reality closer to customers, so they can watch a Barça match from anywhere in the world and feel as if they’re at the Camp Nou.

Without going into detail, Facebook is investing a significant sum of money in this virtual venture.

The financial value of this alliance has yet to be determined, but those familiar with the market estimate that we’re talking about figures never seen before in the football industry, values that might wipe out FC Barcelona’s debt as well as fund a substantial portion of the new Camp Nou.

The shirt (front and/or sleeve + training clothes) would be retained by VegaNation, while the Tencent subsidiary would be in charge of all new technology exploitation.

Candidates from other fields

FC Barcelona, on the other hand, is keeping an eye on potential sponsorship opportunities. Spotify has been thoroughly investigated and is being considered as the shirt’s primary sponsor.

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This option would free up space on the sleeve and training outfit, which could be used to store VeganNation’s cryptocurrency, Green Coin. The total annual cost of both would almost certainly exceed 100 million euros.

However, as SPORT reported on Saturday in its online edition, discussions with Polkadot, the company founded by Ethereum’s founder, are also well on.

Because the Dot is its virtual currency, FC Barcelona would be unable to bet on both VeganNation and Polkadot. This last company also offers significantly more money than Rakuten.

Both FC Barcelona’s president and CEO, Ferran Reverter, as well as those in charge of marketing, must decide which alternative is best for the club’s interests, as it stands poised to sign the largest sponsorship contract in the sport’s history… and emerge from its economic crisis.

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